"Featured image illustrating shoppers engaging with various Magento-powered brand websites, highlighted by prominent logos of top brands using the Magento e-commerce platform for the 'Top 75+ Brands Using Magento' article.

Top 75+ Brands Using Magento eCommerce Platform

Magento, an open-source e-commerce platform written in PHP, has been adopted by more than 150,000 eCommerce sites. Its code has been downloaded over 2.5 million times, and in 2019 alone, $155 billion worth of goods were sold through Magento-based systems. This platform was acquired by Adobe Inc in May 2018 for $1.68 billion, further solidifying its position in the market.

The popularity of Magento among top brands is not without reason. It offers significant performance and security improvements, especially when paired with PHP version 7+. It also provides integrated server-side Apache Varnish caching with minimal tuning, reduced database table-locking issues, and enterprise-grade database scalability. These features make Magento a reliable choice for businesses prioritizing performance and security in their eCommerce operations.

This article highlights the top 75 Brands using Magento for their online presence. We will explore why these brands chose Magento, how they are using it to drive their online operations, and the results they have achieved. This article will serve as a guide for businesses considering Magento for their online stores, providing real-world examples of successful Magento implementations.

Why Brands Choose Magento for Their eCommerce Website

Magento has long been a favorite among startups and global giants alike, and for a good reason. Here are some of the key reasons why brands are choosing Magento:

  • Open Source: Magento’s open-source nature allows developers to modify the source code, adding features and functionality through add-ons and plug-ins.
  • Scalability: Magento is highly scalable, making it a suitable choice for both small and large online businesses. It can adapt to your requirements due to its flexibility.
  • Ease of Management: Magento allows you to manage multiple stores from a single admin panel, saving time and effort in managing online sales. It also supports multiple languages, currencies, and international shipping and order management.
  • User-Friendly: Magento’s layout provides easy site navigation, zoom-in capability, and product reviews. Products in your store can be easily displayed, enhancing the buying experience for your customers.
  • Multiple Currencies and Websites: Magento allows companies to use several currencies and host numerous Magento websites on one system. This feature is particularly beneficial for businesses that operate in multiple countries or regions.
  • Separate Magento-Based Store: Magento’s unparalleled customization capabilities empower you to design a storefront that not only reflects your brand identity but also resonates deeply with your target audience.
  • Mobile Commerce Support: With mobile expected to account for most online purchases shortly, Magento’s support for mobile shopping experiences across multiple web browsers and devices is a significant advantage.
  • Search Engine Optimization (SEO): Magento aids SEO by allowing the creation of URLs, tags, and descriptions with relevant keywords. It also offers powerful tools to boost conversion optimization and average order value, such as Upsells and Cross-sells.
  • Easy Checkout: Magento provides a user-friendly structure that simplifies the checkout process. This feature is crucial for large stores that need to easily manage high traffic volumes during promotions and sales.
  • Magento’s gift cards feature: One of the standout features of Magento is its gift card functionality. This feature allows businesses to offer digital and physical gift cards, a popular and convenient gifting solution.
  • Security and Payment Options: Magento makes implementing SSL security and a dedicated IP easy, ensuring customers feel safe when buying online. It also supports multiple payment options.
  • Integration with Third-Party Services: Magento allows easy integration with third-party extensions, applications, and plug-ins to optimize your e-commerce store, such as payment gateways, marketing automation, shipping providers, and tag management tools.
  • Analytics and Reporting: Magento store allows the integration of tools like Google Analytics, Google Base, and Google Checkout, helping you track your customers online and market to them effectively.
  • Community Support: Magento boasts a large, global community of developers who share tips, discuss updates, and help each other solve technical support issues through forums and events.

Magento 1 vs Magento 2: Why Brands are Migrating

Magento has been a game-changer in eCommerce, with its first version, Magento 1, revolutionizing how developers and store owners perceive eCommerce platforms. However, with the end of life (EOL) for Magento 1 in June 2020, it has become essential for store owners to migrate to Magento 2 (Magento Commerce). The reasons for this migration are manifold and revolve around the superior features, performance, and security that Magento 2 offers.

The Differences Between Magento 1 and Magento 2

Feature/AspectMagento 1Magento 2
ArchitectureBased on PHP and Zend Framework 1Uses PHP7, supports Zend Framework 1 & 2, HTML5
Performance & Load TimeAverage load speeds over two seconds50% faster page loads, 38% faster checkout
Mobile-FriendlinessNot standard with themes, requires workaroundsResponsive themes, optimized for mobile
Admin UsabilityClunky, difficult to navigateImproved navigation, still has learning curve
Payment GatewaysRequires third-party integrationsSupports popular gateways like PayPal natively
Checkout ProcessSix-step processSimplified to two steps
SecurityNo longer supported, no security patchesRegular patches and updates, more secure
ExtensionsConflicts with third-party extensionsAllows extensions to overlap, reduced conflicts
Customer SupportNo longer supportedSupport varies by version, Open Source has none
Magento 1 vs Magento 2 Comparison Table

Magento 1 was supported until June 2020. After this deadline, Magento stopped releasing updates and security patches for Magento 1. On the other hand, Magento 2 supports all recent e-commerce and online business innovations such as voice search, speed & performance improvements, UI/UX, AI, and lean application footprint. The development team continues introducing features such as page builder, PWA integration, advanced reporting, extended cache support, and code automation.


Magento 2 significantly outperforms Magento 1. Store pages on Magento 2 load 30 to 50% faster and can handle up to 39% more orders within an hour. Also, Magento 2 can handle 10 million page views within an hour, whereas Magento 1 would stop at two hundred thousand.


With the official support for Magento 1 ending, there is an increased risk of attacks targeting vulnerabilities discovered after the release of the last security patch. Magento 2, on the other hand, has improved performance and offers robust security and stability. The hashing algorithms (SHA-256) for passwords have been strengthened, making passwords more resilient to dictionary types of attacks.

Why Brands are Migrating from Magento 1 to Magento 2

Despite the initial investment and development costs, brands are migrating to Magento 2 (Now Adobe Commerce) for its superior features, performance, and security. The migration from Magento 1 to Magento 2 gives eCommerce stores a much-needed competitive edge. Moreover, with Magento 1 becoming an outdated platform due to the lack of official support and security patches, it’s in the best interest of brands to migrate to Magento 2 sooner rather than later.

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Top 17 Brands Using Magento Platform for Their Homepages

Omega Watches

Omega's official website homepage showcasing luxury watches and brand aesthetics.

Omega, a Swiss luxury watchmaker, has been a pioneer in the watch industry since its inception in 1848. The brand has been associated with numerous historic moments, including the first watch on the moon during the Apollo missions.

Magento and Omega Watches

Omega’s online store, powered by Magento, offers a wide array of luxury watches. The site’s user-friendly interface, intuitive navigation, and comprehensive search and filtering tools make it easy for customers to find their perfect timepiece.

Impact of Magento on Omega

Omega’s online store is a blend of sophistication and functionality, offering a wide array of luxury watches. The site’s user-friendly interface, intuitive navigation, and comprehensive search and filtering tools make it easy for customers to find their perfect timepiece.

Each product page on the Omega Watches online store is a treasure trove of information. High-resolution photographs accompany each watch, organized for easy readability. The page provides complete technical details, such as water resistance, crystal type, strap material, and types of hands and markers. Useful tools like a size selector and shipping calculator aid buyers in making informed decisions.

Enhancing Customer Experience with Magento

Thanks to Magento, Omega includes a store locator feature, guiding customers to the nearest official Omega stores and third-party retailers. The result is a seamless, enjoyable shopping experience that reflects the prestige and quality of the Omega brand.


All Clad's official website homepage displaying premium cookware collections and brand design

All-Clad, a Pennsylvania-based company, has been at the forefront of high-quality cookware since its inception in 1971. The brand has pioneered bonded cookware technology, offering a wide range of products catering to professional chefs and home cooking enthusiasts.

All-Clad and Magento

All-Clad’s transition to Magento has been a game-changer in enhancing its online presence and customer experience. As part of their Direct To Consumer (D2C) strategy, All-Clad was migrated to the Magento platform, which led to a significant boost in their performance.

Impact of Implementing Magento

The migration to Magento was a massive success for All-Clad, resulting in an 800% increase in Year-Over-Year (YOY) sales for the quarter and a staggering 1200% for the highest month. The platform’s flexibility allowed All-Clad to launch a new product line with minimal effort, which accounted for 25% of the increase in sales.

Moreover, Magento helped eliminate friction due to user registration requirements, thereby increasing customer satisfaction and sales. The in-shopping conversion of All-Clad stabilized at approximately 1%, enabling Groupe SEB to build a sustainable ecosystem to launch innovation and market brands successfully.

Christian Louboutin

Christian Louboutin's official website homepage showcasing iconic red-soled shoes and luxury fashion design.

Christian Louboutin is a name that resonates with luxury and style in the world of footwear. The brand, founded by the French fashion designer Christian Louboutin in 1991, has made a significant impact in the fashion industry with its signature red-lacquered soles. Over the years, the brand has expanded its product line to include handbags, accessories, and cosmetics, but its shoes remain the most iconic.

Magento’s Role in Online Success

Magento’s flexibility and rich features have been instrumental in Christian Louboutin’s online success. The brand’s website combines luxury and functionality, offering an enhanced user experience.

The website’s clean layout, high-quality images, and easy navigation make browsing a pleasure. Detailed product pages, a simple checkout process, and customer-focused functionality further enhance the shopping experience.

The site features a regularly updated blog and a pre-order feature, keeping customers engaged and excited about upcoming releases.

The Future of Christian Louboutin Online

With plans to enhance the mobile experience and integrate Progressive Web App (PWA) technology, Christian Louboutin’s online future looks promising. Magento’s capabilities will continue to support the brand’s growth in the digital world.


Oreo's official website homepage displaying their classic cookies, new flavors, and playful branding

Oreo, a cookie brand with a rich legacy of over 110 years, is a household name in over 150 countries. Owned by Mondelez, a global snack brand, Oreo has been a leader in the cookie industry since 1912. However, the brand faced challenges in its e-commerce operations and sought to enhance its online store’s performance and customer engagement.

Implementing Magento

Oreo turned to Magento for its flexibility, ease of content management, and ability to create a site with rich features and functionalities. The brand was looking for a dedicated Magento managed services provider to handle responsibilities like support, maintenance, and rolling out new features to the market.

Impact of Magento

With Magento, Oreo was able to upgrade its online store to a newer version, enhancing security, performance, and other handy improvements. The brand added over 20 third-party modules to improve the storefront experience for shoppers, covering functionalities like payments, fulfillment, and user login.

Oreo also integrated with Amazon and Walmart marketplaces, extending its product availability across multiple digital sales channels. The integration of third-party systems for operations like ERP, marketing, customer support, and customer experience management was also achieved with Magento.

One of the key features that Magento enabled was the ‘Product Configurator’, allowing users to customize their Oreo cookies. Users could even upload custom images to be added to the cookie. Other enhancements included a mini-cart feature, checkout UI improvements, free shipping options, corporate gifting, and social media tracking.


Hanes official website homepage showcasing their premium underwear collections and featured promotions.

Hanes is a household name in the clothing industry, particularly known for its comfortable and affordable underwear, t-shirts, and casualwear. Founded in 1901, Hanes has a rich history of innovation, including the invention of the sports bra and the first tagless t-shirt.

The partnership between Hanes and Magento has been a testament to the power of a Global Reference Architecture in effectively deploying multiple brands across various regions.

Hanes and Magento

In 2019, Hanes experienced significant growth in e-commerce sales, exceeding their expectations following the launch of Adobe Commerce. This success was a testament to the power of Magento’s platform and its ability to handle increased demand effectively.

However, the onset of the pandemic in 2020 brought about new challenges. With stay-at-home orders in place, Hanes saw a significant surge in sales for its leisure apparel. This drastic growth trajectory meant accommodating even more volume than what was being discussed and managing the complexities of managing seven sites in different time zones…all while maintaining focus on the consumer.

Impact of Implementing Magento

The implementation of Magento allowed Hanes to manage this unprecedented e-commerce growth effectively. The platform’s flexibility and robust features enabled Hanes to accommodate unexpected commerce volumes and provide exceptional experiences to its consumers.

Hanes and the Adobe team worked together to address an immediate need and future-proof the business against unexpected disruption. This collaboration not only helped Hanes navigate the challenges of the pandemic but also set the stage for continued growth and success in the future.

Happy Socks

Happy Socks official website homepage displaying vibrant sock designs and latest seasonal collections

Happy Socks is a brand that has taken the mundane item of socks and transformed it into a colorful, creative, and expressive fashion statement. Founded in 2008 in Sweden, the brand has always been about spreading happiness and color in the world. Their vibrant designs and high-quality products have captured the hearts of customers worldwide. However, to keep up with the evolving digital landscape and customer expectations, Happy Socks realized the need for a robust and flexible e-commerce platform. This led them to Magento.

Implementing Magento

Happy Socks turned to Magento to revamp their online store and provide a seamless shopping experience for their customers. The integration of Magento into their e-commerce operations was discussed at the Meet Magento conference, a global event focusing on e-commerce, international trade, and the Magento sales platform.

The Magento platform offered Happy Socks the ability to manage communications in multiple languages from a single editorial office for their European and US markets. This synergistic management of contacts and the ability to create automated email plans based on individual user behavior within the e-commerce site significantly enhanced their customer engagement.

The Impact

The implementation of Magento had a profound impact on Happy Socks’ e-commerce operations. The brand saw a significant improvement in its online sales and customer engagement. The integration with Magento’s open architecture allowed for rapid development cycles and iterations, leading to performance enhancements and sophisticated marketing facilities.


Champion official website homepage showcasing their signature athletic wear and latest sportswear collections

Champion, a century-old American manufacturer of clothing, has been a staple in the sportswear industry, known for its iconic “C” logo. The brand has a rich history, having been a key player in the production of uniforms for various sports teams and even the US Military Academy. With its roots firmly planted in the world of sportswear, Champion has always been at the forefront of the industry, constantly evolving to meet the needs of its diverse customer base.

Champion’s Digital Transformation with Magento

Champion took a leap of faith and embarked on a journey of digital transformation. The brand chose Magento as its e-commerce platform, a decision that would significantly impact its online operations. Champion’s transition to Magento was not just about adopting a new platform; it was about enhancing the customer experience, improving post-purchase interactions, and fostering long-term customer loyalty.

Champion’s Triumph Amidst the Pandemic

The year 2020 posed unprecedented challenges for businesses worldwide. Amidst the global crisis, Champion was in the midst of transitioning to the Magento platform. Despite the hurdles, the brand successfully launched its new website, thanks to the dedication and resilience of its team. The entire process was managed online, demonstrating the team’s adaptability and commitment to the project.

Champion’s Success with Magento

The move to Magento has brought about significant improvements in Champion’s e-commerce operations. The platform’s robust features have enabled the brand to manage communications in multiple languages, catering to different markets. Furthermore, Magento’s advanced segmentation and personalization tools have allowed Champion to customize the shopping experience, enhancing customer engagement and satisfaction.


DKNY official website homepage displaying their latest urban fashion collections and iconic New York-inspired designs.

DKNY, an acronym for Donna Karan New York, is a renowned fashion house specializing in fashion goods for men and women. Founded in 1984 by Donna Karan, the brand has been a symbol of luxury and sophistication in the fashion industry. The brand’s designs capture the energy and spirit of New York, offering a wide range of clothing and accessories for fashion-forward individuals around the world.

Magento’s Impact on DKNY

DKNY’s Magento-powered website is a testament to the brand’s commitment to providing a seamless and enjoyable shopping experience. The site cleverly combines the strategies of new arrivals and category pages, allowing shoppers to browse both simultaneously.

For instance, when customers explore the “Women’s bags” category, they can also see “What’s new” in that specific category. This approach narrows down the options, providing a more focused selection for customers to consider. It not only simplifies the shopping process but also keeps customers updated with the latest trends in their preferred categories.


Vitamix official website homepage showcasing their premium blenders and kitchen appliances for healthy living.

Vitamix, a renowned name in the world of kitchen appliances, has been on a mission since 1949 to help families eat healthier. Their Magento-powered website is a testament to their commitment, offering a seamless blend of product catalog and culinary inspiration.

Vitamix is a pioneer in creating high-performance blenders and other food-related appliances. Their products are not just tools, but a lifestyle choice, encouraging healthier eating habits among families. The brand’s website is a reflection of its mission, offering not just its product lineup but also a treasure trove of recipes and ideas for healthier living.

Magento’s Impact on Vitamix

Vitamix’s website, powered by Magento, is a perfect example of simplicity and functionality. It showcases Magento’s versatility as an eCommerce website builder, capable of creating any type of online store, whether clean and simple or creative and modern.

The website offers a polished product catalog, allowing customers to browse through their wide range of blenders and other appliances with ease. But what sets Vitamix’s website apart is its feature for discovering new recipes. This not only provides value to the customers but also demonstrates the potential of their product lineup, thereby encouraging purchases..


Eataly official website homepage displaying their gourmet Italian food market and culinary delights

Eataly, a global marketplace, is a unique blend of a bustling Italian marketplace and a series of high-end restaurants, all under one roof. The brand is known for its commitment to delivering the finest local, less processed products and slow food values. Magento has played a pivotal role in Eataly’s digital transformation, enabling the brand to offer a seamless online shopping experience to its customers.

Founded in Turin in 2007, Eataly has become a global phenomenon with stores in Italy, the United States, Brazil, Germany, Sweden, Denmark, Turkey, Japan, the United Arab Emirates, Qatar, and Saudi Arabia. The brand’s online store, Eataly Net, was launched in the spring of 2013 with a mission to promote the value of Made in Italy food and wine worldwide.

Magento’s Impact on Eataly

Eataly’s online store, powered by Magento, manages communications in multiple languages for the European and US markets from a single editorial office. The integration of Magento and MagNews allows Eataly Net to manage contacts synergistically and create automated email plans based on individual user behavior within the eCommerce site.

This integration enables Eataly Net to send various types of communications, focusing on up-selling, cross-selling and abandoned cart recovery activities. It’s a testament to Magento’s flexibility and advanced features that have helped Eataly enhance its customer engagement and boost online sales.

The integration between MagNews and Eataly’s shipping platform allowed the sending of automatic text messages to further improve the customer’s after-sales experience, demonstrating Magento’s continuous role in enhancing Eataly’s customer journey.

Hydro Flask

Hydro Flask official website homepage showcasing their premium insulated water bottles and drinkware.

Founded in 2009 in Bend, Oregon, Hydro Flask, a pioneer in the hydration industry, introduced the first customizable stainless steel water bottle, marking a significant revolution in the sector. The brand’s unique offering was brought to life using Magento, a robust eCommerce platform that facilitated the launch of this one-of-a-kind program.

Hydro Flask’s journey began with a simple yet innovative idea: to offer customizable stainless steel water bottles. The brand’s vision was to create a product that was not just functional but also a reflection of the user’s personality. The concept of “Uniquely You” was born out of this vision, and it became the cornerstone of Hydro Flask’s branding and marketing efforts.

Implementing Magento

The launch of Hydro Flask’s customizable water bottle program was a multifaceted process with various touchpoints. Magento played a crucial role in this process, enabling the brand to create an eCommerce microsite designed to inspire consumers and guide them through the process of choosing from 183,456 unique combinations.

The Magento platform allowed Hydro Flask to execute a comprehensive campaign that included a logo and branding based on the “Uniquely You” concept. The campaign also featured a lifestyle photo shoot, a product video, social advertising creative, email blasts, and other collateral such as product hangtags and a PR lookbook.

Impact of Magento on Hydro Flask

The implementation of Magento had a profound impact on Hydro Flask’s operations. It not only facilitated the launch of the brand’s unique program but also helped in establishing a strong brand identity. The platform’s advanced features enabled Hydro Flask to offer a seamless and engaging shopping experience to its customers, thereby boosting its online sales and enhancing its market presence.

Magento’s ability to handle complex product catalogs, support multiple payment options, and provide a seamless checkout experience would be crucial in managing Hydro Flask’s diverse product offerings and ensuring a smooth customer journey.


Zumiez official website homepage displaying their trendy skate and snowboard apparel and gear collections

Zumiez is a popular American specialty clothing store with a focus on streetwear, footwear, skateboarding-related items, and snowboarding gear. Founded in 1978, Zumiez has grown from a single store in Seattle to over 600 stores across the United States and Canada. The brand, which has been publicly traded since 2005, has extended its in-the-mall presence to an online platform powered by Magento, aiming to expand its online sales worldwide and become a major e-commerce brand.

Impact of Implementing Magento

Magento’s capabilities have enabled Zumiez to transform its online presence and customer experience. Here’s how:

  • Zumiez’s website offers an intuitive shopping experience, allowing customers to shop by multiple categories and subcategories without having to click on any part of the navigation. This feature, coupled with Magento’s ability to create navigation options targeted to customer needs, enhances the shopping experience.
  • Zumiez has also implemented a unique feature that allows customers to shop based on reviews. This innovative approach lends credibility to the products and enhances the trust factor, as testimonials from other purchasers are often more convincing than praise from the website owner.
  • Zumiez’s website offers a seamless interactive experience. When a customer visits a product page and makes a purchase attempt, a ‘loading’ icon appears while the product is added to the shopping cart. A white box then appears at the top of the page, confirming the addition to the cart. This process doesn’t force the user to refresh the page when they place an order, making the buying experience smooth and intuitive.

Outcomes of Magento Implementation

Zumiez’s implementation of Magento has resulted in a website that is easy to navigate and fits the theme of who they are as a company. The design is clean, legible, and reflects the brand’s grunge aesthetic. The website gets to the point, doesn’t overwhelm the user with a multitude of functions, and addresses the target market effectively.

Rite Aid

Rite Aid official website homepage showcasing their pharmacy services, health products, and special promotions

Rite Aid, a renowned name in the health and wellness industry, is a prime example of a brand that has effectively leveraged Magento to enhance its online presence.

Rite Aid, founded in 1962 in Scranton, Pennsylvania, has grown to become one of the leading drugstore chains in the U.S. With a mission to improve the health and wellness of their communities, Rite Aid has been dedicated to providing an exceptional experience that advances health, wellness, and savings.

Impact of Implementing Magento

Magento’s robust features have enabled Rite Aid to transform its online presence and customer experience. Here’s how:

  • Rite Aid leveraged Magento’s capabilities to add a feature that highlights trending and popular items. This strategic move has not only enhanced customer interaction but also improved product visibility.
  • By utilizing Magento’s advanced segmentation and personalization tools, Rite Aid has been able to customize the shopper’s journey according to their preferences and behaviors. This personal touch has made shopping more enjoyable and convenient for customers.
  • Rite Aid initiated a loyalty program through Magento that is consistent across all channels. This program aims to increase customer retention and encourage repeat purchases.

Outcomes of Magento Implementation

The adoption of Magento has brought about significant changes in Rite Aid’s e-commerce operations:

  • Rite Aid reported an increase in conversion rates by 80%, indicating a significant uptick in customer purchases through their digital platform.
  • The pharmacy chain saw a double-digit average order value (AOV) growth, suggesting that customers spent more per transaction than before.
  • The bounce rate, which is the percentage of visitors who navigate away from the site after viewing only one page, decreased by half. This implies enhanced site engagement.


Screenshot of OXO's official website homepage, exemplifying Brands Using Magento for their e-commerce platform

Oxo is a brand that has become synonymous with innovative, user-friendly kitchen tools and housewares. Founded in 1990, Oxo has always prioritized the customer experience, designing products that make everyday tasks a little bit easier and a lot more enjoyable.

Magento and OXO

OXO decided to leverage the power of Magento for its eCommerce operations due to the platform’s flexibility, ease of content management, and ability to create sites with rich features and functionalities. The decision to migrate to Magento was not taken lightly, and it involved a thorough plan and a dedicated team to ensure a smooth transition.

Impact of Magento on OXO

The implementation of Magento has brought about significant improvements in OXO’s online operations. The platform’s flexibility has allowed OXO to effectively manage its diverse product range and cater to the needs of its customers more efficiently. Magento’s user-friendly interface and advanced features have enhanced the shopping experience for OXO’s customers, making it easier for them to find and purchase products.

Moreover, Magento’s robust architecture has provided OXO with the ability to scale its operations and adapt to market needs. This has been crucial in helping OXO maintain its competitive edge in the market.


Screenshot of Gerber's official website interface, showcasing Brands Using Magento for their online presence

Gerber, a renowned name in children’s nutrition, was established in 1927 with the noble aim of nourishing children worldwide. The brand had multiple sites, including mygerber.com and thegerberstore.com, which they aimed to unify under a single platform to better connect with their loyal customers and deliver a unified digital strategy.

Magento and Gerber

To achieve their goal of unification and a fully connected experience, Gerber chose Magento 2 as their platform. The challenge was to merge two eCommerce and content platforms while simultaneously capturing the iconic Gerber brand story throughout the user’s journey. Magento 2 proved to be an excellent tool in the migration process and was the best platform to fit the client’s needs.

Impact of Magento on Gerber Site

With Magento, Gerber was able to power a fully responsive, commerce-enabled digital flagship. The platform’s flexibility and features, including subscription, search, chat functionality, and more, empowered their customers to make purchases that best fit their specific needs.

One of the unique features of the Gerber site is the subscription service. As a child grows, the contents of the subscription box alter based on the child’s changing nutritional needs and milestones. When signing up for a subscription, users enter their baby’s age and name, and then experts suggest a box based on the entered criteria. Gerber then provides a monthly delivery of cereals, pouches, snacks, stickers, and more delivered straight to the customer’s door.

The site also includes the Gerber Learning Center, a content hub offering resources, studies, and articles surrounding parenthood. This tool empowers parents to make informed decisions and offers intuitive filters to find content based on a topic or milestone.

In terms of security, Gerber maintains the highest standards of security and established compliance with Nestlé Security Standard, one of the highest standards of security. Security scans on the website are performed every three months and with any new development.

The implementation of Magento has significantly enhanced the user experience on the Gerber site, ensuring a design and layout that aligns with Nestle Infant Nutrition guidelines and guidebooks. The goal is to cultivate customer experience personalization based on Gerber’s rich content library.


Screenshot of TrueValue's dynamic website layout

TrueValue, a cooperative founded in the 1940s, has been a beacon for independent store owners, offering them access to innovative products, competitive pricing, and the best retail assortments. Today, TrueValue supports over 4,500 independent stores, providing them with marketing programs and services to stay relevant in the evolving world of online and offline retail. The brand has a strong focus on personalized customer experiences and effective digital and localized marketing.

Magento and TrueValue

TrueValue has embraced the power of Magento to transform its digital presence. The brand has implemented Magento Enterprise Edition and Magento Order Management to upgrade its store owner portal and branded website, TrueValue.com. This has allowed TrueValue to provide store owners with company-specific information and facilitate dialogue with them. The implementation of Magento has also enabled TrueValue to shift from traditional media and national marketing to digital and hyper-localized marketing.


Screenshot showcasing Ghirardelli's rich e-commerce interface, a prime example of brands leveraging Magento for a seamless online shopping experience.

Ghirardelli, established in 1852, is a renowned American company and a leading manufacturer and marketer of premium chocolate products. Named after its Italian founder, Domenico Ghirardelli, the company is a division of Swiss confectioner Lindt & Sprüngli and is based in San Francisco.

Magento and Ghirardelli

In 2012, Ghirardelli upgraded its online store to Magento to leverage the growing eCommerce market. Magento’s robust, scalable solution offers Ghirardelli the flexibility, functionality, and numerous features and integration options it needs. A key requirement for Ghirardelli was an easy-to-manage promotion system to support its seasonally-driven market.

Impact of Magento on Ghirardelli

With Magento, Ghirardelli can easily make changes and updates to its online store. As a result, customers enjoy a seamless online shopping experience that mirrors the smoothness of Ghirardelli’s beloved chocolate products. The platform has enabled Ghirardelli to extend its reach to a diverse range of customers on a global scale.

Other 58+ Brands Using Magento Across Different Categories

Art and Entertainment

Blue Bellstore.bluebell.com
The Knotweddingshop.theknot.com







Food and Drink

The Pioneer Womanshop.thepioneerwoman.com
Bob’s Red Millbobsredmill.com



Other Retail





Men’s Healthshop.menshealth.com
Harpers Bazaarshop.harpersbazaar.com
Popular Mechanicsshop.popularmechanics.com
Car and Driverstore.caranddriver.com
Good Housekeepingshop.goodhousekeeping.com
Country Livingshop.countryliving.com
Road & Trackshop.roadandtrack.com


Paul Mitchellpaulmitchell.com
Pretty Little Thingprettylittlething.us
Runners Worldstore.runnersworld.com
Next Level Apparelnextlevelapparel.com
Tommy Hilfigerau.tommy.com

Fashion Less-known

Kalki Fashionkalkifashion.com
Helly Hansenhellyhansen.com
Mood Fabricsmoodfabrics.com
Fat Quarter Shopfatquartershop.com
Next Adventurenextadventure.net
Moon Climbingmoonclimbing.com




Sam Ashsamash.com

Bottom Line

Choosing the right platform is a critical decision for any eCommerce business looking to optimize their online sales channels. It’s not just about the features and capabilities of the platform but also about how well it aligns with the business’s needs and goals. Magento, with its robust features and flexibility, has proven to be a reliable choice for many top brands.

This article has taken you on a journey of understanding why Magento is a favorite among top brands, the key features that make it stand out, and the reasons behind the migration from Magento 1 to Magento 2. We’ve seen how brands like Omega, DKNY, Christian Louboutin, Ghirardelli, and many more have leveraged Magento’s capabilities to provide an enhanced shopping experience to their customers. The platform’s scalability allows businesses to grow without worrying about technical constraints, while its customization abilities enable brands to create unique and personalized shopping experiences.

It’s time to consider Magento. Your brand could be the next success story with its proven track record and powerful features. Don’t just take our word for it – explore the possibilities and see the difference Magento can make for your business.

Dany Mirza

Dany is a full-time writer at Host Duplex, with a talent for breaking down complex ideas into easy-to-digest, engaging and informative articles. When not tapping away at the keyboard, you can find Dany exploring new coffee shops and reading works from favorite authors.

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