How to Implement Best SEO Practices to Your Magento Website
In this modern age, customers heavily rely on search engines to find what they need. Whether they are looking for their next purchase or some information on a specific topic, Google has become one of the most crucial marketing platforms for any business. While many businesses on the Magento Commerce platform try to win over their customers with impeccable web design, product listings, and content, using Magento SEO can take them to the next level and help them win that top position in SERPs. If you are looking to learn the best Magento SEO practices to help you achieve better results, continue reading this post.
What is Magento SEO?
Generally, Magento SEO refers to a set of rules that help Magento web stores rank higher, increase their traffic, and achieve higher conversion rates. Apart from its other innovative features, the Magento e-Commerce platform offers several SEO features, including meta robots, robots.txt, canonical tags, sitemaps, high-performance Magento hosting and more. As a result, using these SEO features (URL) will help your Magento store rank higher in SERP, boost its visibility and traffic, increases your rates of conversion, and also enhances your brand authority to your customers as well as competitors.
7 Magento SEO Best Practices to Achieve the Best Results
Now that you understand what Magento SEO is, it is vital to understand the best practices that will take your Magento store to the next level. Below are some best practices you should implement to optimize SEO in your Magento e-commerce store.
Rewrite the URL Structure of Your Magento Store
One of the most effective ways to improve on-page SEO is to optimize your Magento 2 store URL structure. While the Magento platform allows users to alter the links to their site freely, it is essential to make them neat, simple, and easy to remember. However, if your Magento store features a large catalog, it is better to go with a flat URL. Otherwise, the homepage, CMS, and product catalog URLs should be brief and informative.
Take Advantage of the XML Sitemap
Another vital Magento SEO feature is its XML Sitemap, which helps search engines crawl and index your Magento site. The Sitemap helps search engine crawlers to understand your website better and find alternative or new web pages. Magento default settings allow users to automatically or manually configure XML Sitemap from its backend in a few simple steps.
A website has several web pages, each serving a different purpose. While customers can easily explore all of them, search engine crawlers do not need to do so. Magento’s robots.txt file assists Magento users to direct crawlers to the pages they should or should not index. For instance, you may opt to index pages on checkout, customer accounts, and search since you do not need to rank for them. Note that the primary goal of Magento’s robots.txt file is to guide crawlers to resourceful and important pages on your Magento website.
Optimize Your Meta Data
Generally, metadata refers to data that crawlers can easily access since it is part of your website’s code. Although this data may not be visible anywhere on your website, customers can see it in your SERP listings.
Magento Commerce allows its users to optimize its metadata, which is a major SEO ranking factor on search engines. As a result, not only does this increase your click-through-rate (CTA) metrics, but it also enables crawlers to understand your website better. Thus, you should always aim to include a keyword in your site’s meta title and meta description.
Use HTTPS on Your Magento Website
Google made it clear that security was one of its topmost priorities even before it made HTTPS a ranking factor in 2014. The search engine encouraged website users to make the switch to ensure the safety of their information as well as that of their visitors.
On the Magento e-commerce platform, your site will require an SSL certificate issued by the Central Authority (CA) to operate using an HTTPS link. Consult your hosting provider for this certificate, as they are usually responsible for generating the SSL certificate.
Use high-performance hosting
Google strongly takes into account your Magento website’s speed. Having a low TTFB (time-to-first-byte) is critical for ranking high on Google. Not only does it provide a fast user experience, it can lead to a lower bounce rate, higher engagement and conversion for your customers. It will have a direct and indirect impact on your website’s SEO and as such we highly recommend the high-performance Magento hosting platform by Host Duplex which offers one of the fastest Magento hosting platforms on the internet today.
Generate Rich Snippets
Another impeccable feature of Magento 2 is the ability to add rich snippets to product pages automatically. While metadata may bring attention to your site, creating rich snippets motivate visitors to take action. Rich snippets capture the relevant information about a particular product, including its name, rating, reviews, and SKU.
This default Magento setting allows search engines to understand product pages better, which ultimately increases the click-through rates and boosts overall rankings. This feature is valuable as it helps potential customers who are searching for specific products to easily find what they need. It also helps sellers make their products more discoverable on search engines.
Getting your website to rank high on search engines is not a simple task. It requires plenty of hard work, dedication, and time, especially since there is no single strategy to achieve this. Luckily, Magento SEO has included several resourceful features to make the work easier for its users to rank high on SERPs. With the help of the seven Magento SEO best practices listed above, you will be on your way to achieving your SEO goals for your Magento store.
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