Over the past few years, the e-commerce industry has experienced enormous growth. Today businesses can access more than 2 billion consumers worldwide without creating a storefront. An efficient e-commerce platform, like Magento and a customer relationship management (CRM) platform, like Salesforce, is essential in running a successful e-commerce business. In this article, we will provide comprehensive details on the Magento salesforce integration and its benefits.
Understanding Salesforce
Salesforce refers to a fully functional customer relationship management (CRM) software that gives store owners useful insights into customer data while streamlining various processes. It offers lead generation tools, sales forecasting, opportunity management, collaboration solutions, workflow automation, and many more innovative features. In fact, thanks to its over 150,000 customers worldwide and all-in-one nature, Salesforce has established itself as the most efficient CRM solution on the market.
When it comes to integration, Salesforce allows Magento users to sync their data, such as payment details, consumer information and product data, including tracking numbers, invoices, and shipments, among many others. These users can also use this data as actionable insights to further boost their overall store performance.
Benefits of Integration
Integration plays a crucial role in the success of any e-commerce store. Below are some of the benefits:
Synchronizes Store Data
One of the main benefits of using Salesforce is that it lets users view their store data from one interface. This means you can access your marketing, sales, service, and overall commerce operations from one platform. There is no need to switch between different platforms to access the information you need.
Real-time Data Updates
Thanks to the Magento salesforce integration, users can access real-time data updates on orders, product availability, costs, order shipping, and many more. Once a consumer places an order on your Magento store, the data automatically syncs on Salesforce, enhancing customer service relations.
Gain Actionable Insights
Salesforce allows Magento users to access valuable insights using the profile data of each of your consumers. Thus, you get a comprehensive view of your customer’s needs, behavior, and pain points, enabling you to better appreciate and serve your customers. These insights also allow Magento users to create more efficient sales strategies since they can access previous order details, marketing strategies, and customer behavior.
Optimize Marketing Efforts
Thanks to the activity timeline on Salesforce, Magento users can actively monitor their lead generation efforts. This feature allows users to track where their leads come from, equipping them with ways to maximize their marketing efforts across various channels.
Create a Personalized Customer Experience
Salesforce offers information on customer profiles, allowing Magento users to personalize their stores and provide a more engaging shopping experience. Users can personalize product suggestions using your customer’s location or previous purchases.
How to Perform Magento Salesforce Integration Using Host Duplex
Are you wondering how you can integrate your Magento store with Salesforce? If yes, Host Duplex can help. Our team of experts are ready to guide you through the steps you need to take during an integration. Below is a brief overview.
Installation and Configuration
Using our platform, we can provide a wide range of Salesforce packages that ensure a smooth integration process without risking your store’s data security. Once you contact our skilled professionals, we will discuss how the integration can benefit your business as well as ensure you are PCI complaint. Note that the integration can be set up to function bi-directionally, meaning data can move freely from Magento to Salesforce and vice versa.
Syncing Store Catalogs
Thanks to the innovative features of Host Duplex, you can easily sync as many products as possible without any hassle. With the help of Salesforce product codes and Magento’s Stock Keeping Unit (SKU), you can prevent duplication while synchronizing custom and system data with record system controls accessible on the field level.
Consumer Management
Through our integration, Magento users can take advantage of its lead generation tools and other consumer data to further help you boost your store performance.
Abandoned Carts and Other Opportunities
Once a customer creates a shopping cart and begins the checkout process, Salesforce records it as an opportunity. As a result, sales teams can access such consumer data if the customer does not complete the checkout process, giving them a chance to convert the lead before checking out.
Order Processing
Magento users can actively monitor the ordering process of their customers while on their site. In addition, Salesforce will record the customer’s order data, including the address, product and tracking data. Note that our Magento Salesforce integration also synchronizes shipment details and invoices for each order made on the Magento site.
Bottom Line
The integration is essential for any e-commerce business seeking to expand its operations. Host Duplex offers a feature-rich, customizable, and flexible Magento and Salesforce integration to allow users to boost their overall customer experience while also improving store performance. Contact our skilled experts today for more information.
5 Reasons Your Business Needs a Magento & Salesforce Integration