While many merchants know the importance of SEO in the e-commerce industry, it is common for them to overlook the SEO performance on their landing pages. Despite the importance of landing pages in marketing campaigns, many experts assume that it is unnecessary to optimize landing pages since most promotions are short-lived. As a Magento user, it is vital to note that landing pages play a vital role in lead generation. These pages can help you attract more traffic and boost sales, whether you are promoting annual promotions or a one-time offer. This article delves into the importance of optimizing landing pages and how to craft effective Magento SEO landing pages.
Benefits of Crafting a Landing Page for Your Magento Site
Generally, a landing page refers to a standalone webpage created for advertising or marketing purposes and whose primary function is to convert traffic and generate leads. Usually, landing pages have a call-to-action and provide an enticing message focusing on a target audience to provide ad information. In addition, following best practices are critical to ensuring your landing pages are working as intended.
Users access a landing page by clicking on an advert, promotion, or search result. A standalone landing page allows merchants to differentiate regular website traffic from campaign traffic. Some benefits of having landing pages include the following:
Captivating New Leads
Once you launch a new marketing campaign on your Magento site, a landing page makes it easier for potential customers to discover your new promotion, whether from PPC or social media.
Collecting Customer Information and Demographics
A landing page collects useful customer information via a contact or capture form, equipping your sales team with adequate data to gain valuable consumer insights. Likewise, this also helps strengthen your marketing campaigns by finding what your customers are more likely to respond to.
Excellent Content Marketing Method
Landing pages provide an effective marketing channel due to their easy accessibility and flexibility. Merchants can also use them for PPC advertising or even as an email marketing campaign. Nonetheless, landing pages allow users to track and analyze consumer information on how they interact with your promotions.
Tips on Crafting Successful Magento SEO Landing Pages
Now that you understand the importance of landing pages on your Magento e-commerce store let us discuss how to create effective Magento SEO landing pages. The section below lists tips to help you create a Magento landing page that converts.
Maintain Consistency between your Landing Page and E-commerce Brand
The design of your Magento SEO landing pages should always showcase the brand’s voice, image, colors, and messaging. It should reiterate the messaging of the actual advert to inspire trust and confidence among your customers.
One of the ways to increase the conversion rates of your Magento SEO landing pages is to provide messaging that creates a sense of urgency. You can prompt your consumers to place orders using a countdown timer, a limited-time offer, or displaying the number of products left in the promotion. By instilling the fear of missing out notion, there is an increased chance that visitors will place an order during their first visit. However, do not fake urgency, as it may lead to losing customer trust.
Take Advantage of Directional Cues
Directional cues help visitors know what they should review on the landing page. They also help visitors easily locate the call-to-action button. Examples of directional cues include arrows, pointers, animations, photos, and shapes to help visitors know where to look.
Make Use of Exit-Intent Popup Windows
When a visitor tries to leave Magento SEO landing pages, it is advisable to add exit-intent popup windows, which provide another opportunity to convert the visitor into a lead. You can offer additional discounts on these windows to increase the chances of your visitor further making a purchase. Exit-intent popup windows can also allow you to get shoppers’ email addresses to enable them to remarket later on.
Try Contrasting Colors
Using contrasting colors on Magento SEO landing pages attract attention and emphasizes your CTA. Using different colors on your landing page is especially useful for mobile users as it allows them to view different webpage elements easily.
Landing pages are essential for the success of e-commerce marketing campaigns. Not only do they create excellent marketing channels, but they also allow users to gain customer information. Thanks to its Page Builder tool, it is relatively easy to create Magento SEO landing pages. While you can create a customized landing page for your Magento site individually, you may also choose to hire a Magento development team.
What is a landing page in Magento?
Landing pages make it easy to track ad campaigns and when certain groups of users visit your website. Say for example, your business had a booth at a convention and you wanted to track how many of your booth visitors actually visited your site. By creating a landing page, you could send those users to your landing page and track how many booth visitors from the convention went to your website.
How do I create a landing page in Magento?
First, log into your Magento Admin backend –> click “Content” –> click “Pages” (under Elements) –> click “Add New Page.” Here you can design your own landing page using Magento’s page builder tool.
6 Ways Landing Pages can Improve your Magento SEO strategy.