TikTok and other similar short-form, trend-led entertainment platforms, such as YouTube and Instagram, may have captured the attention of Gens X, Y, and Z. But does that mean that long-form content is dead in the water? Far from it!
Blogs remain an exceedingly popular medium for sharing stories, information, guidance and opinion. In fact, 77% of all internet users regularly read or access blogs of one kind or another. If you’ve started your own blog recently, or are hoping that 2023 is the year you achieve your blogging goals, then you’ll need to learn how to successfully promote your site.
Blog promotion strategies are as numerous as blogs themselves, and not all of them are worth your time or investment. With around 3.2 million blog posts published every single day, it’s important that you do everything in your power to ensure your blog stands out from the crowd.
In this article, we’ll look to the experts for advice on how to successfully promote a blog. These strategies for blog promotion will not only cover traditional marketing but also how to optimise your blog to ensure that it promotes itself from the outset.
Veljko Ristić – Marketing Manager at Mailtrap
Groom and Grow Your Email List
Some experts discuss the “death” of email marketing as a viable promotional channel, but stats paint a different picture.
According to Statista, the number of daily email users worldwide is going to reach 4.6 billion in 2025. And more than 30% of brands have been boosting email marketing budgets since 2021. However, it’s not just about spending more, but how you spend the email marking budget.
4 tips to do it right:
- Make sure your suppression lists are up-to-date.
- Keep A/B testing different email formats and templates to find a winner.
- Repurpose blog content to create more hooks to grow your email list.
- Entice your recipients to engage in a conversation with you.
The beauty is that the tips are niche-agnostic. Be it informative blogs, affiliate or product pages, the given guidelines yield long-term results.
Jordan Nisbet – Inbound Marketing Strategist at NiceJob
Linkedin: Jordan Nisbet
Leverage Educational Peer-to-peer Content
In the wake of GPT-4 and a myriad of AI writing tools coming out every year, there’s going to be more and more content populating search engine result pages. This, for better or worse, means more competition.
To stand out from a crowd of writers who are producing “copycat content”, now is the perfect time to lean into your customer community.
People enjoy learning from their peers and growing together — personally, intellectually, and financially. So connect with your product users and see if any would be interested in contributing to peer-to-peer blog content.
Doing this won’t just enable your content to be unique and stand out more in the SERPs. Contributors and their peers will be more willing to promote the blogs because they helped create it, too!
Edward Kring – Digital Marketing Specialist at InvoZone
Building a Following: How Joining Online Communities Can Help Promote Your Blog
In today’s digital age, it is essential that one’s musings and scribblings reach the eyes of the multitude.
Therefore, you must join online communities. These communities can include forums, Facebook groups, Reddit boards, and more. For example, if you are a blogger who writes about health and wellness, you can join communities such as “Health and Wellness Enthusiasts” on Facebook or “Fitness and Nutrition” on Reddit.
It is a grand way to establish oneself as a thought leader and build relationships with other bloggers.
When posting in these communities, one must add value by providing helpful insights and information. Avoid self-promotion and, instead, share your blog post when it is relevant to the conversation. And always follow the rules of the community and be respectful of others.
Additionally, one can also join online communities that are not specific to one’s niche but still relevant to your content. For example, if one writes a blog post on a healthy recipe, one can join groups dedicated to health and wellness, cooking, or vegetarianism.
Farnaz Kia – SEO Specialist – Adobe
Linkedin: Farnaz Kia
Maximizing Visibility to Promote Your Blog
Using photos to promote a blog can be an effective way to grab attention and entice readers to check out your content. You can use a photo editor to create visually appealing images to use as featured images for your blog posts or to create graphics. Below are some strategies:
- Create eye-catching visuals: This can help increase engagement and drive traffic to your blog.
- Making unique graphics: Create custom graphics that highlight key points or statistics from your blog posts.
- Create custom cover photos.
Make sure the images you create are of a high standard, aesthetically pleasing and consistent with your brand.
Roberto Popolizio – SEO Manager at Website Planet
An Easy $10 Keyword Research Hack
10 bucks can buy you 100.000 credits with Keywords Everywhere. Turn it on and search on Google for your main topic (i.e. “web hosting”).
To quickly get a list of ideas:
- Add an asterisk (*) before and then after your keywords
- Add any modifier you can think of after the keyword
- Add each letter from the alphabet one by one after the keyword
Google Autosuggest will give you a list of topics, and Keywords Everywhere will show you the search volume for each term.
Now you cluster the topics based on revenue potential, traffic, and relevance.
Rinse and repeat.
Komron Rahmonbek – SEO Manager at StrongDM
Linkedin: Komron Rahmonbek
Tips on How to Promote Your Blog
There are several effective strategies for promoting a blog, one of which is the use of social media. This allows you to share your content with a large audience quickly and easily.
- Tip: collaborate with influencers in your niche to reach an even wider audience.
You can also use email marketing to send your latest blog posts to your email subscribers.
- Tip: collaborate with blogs in niches related to yours to cross-promote each other’s content.
Additionally, make sure to use search engine optimization to help drive organic traffic to your blog.
Olga Mykhoparkina – Founder at Quoleady
Three Not-so-apparent Ways to Promote Your Blog and Get More Traffic
- Keyword Research
Marketers and entrepreneurs tend to start their campaigns by targeting top-of-the-funnel keywords, yet this is a misstep. It is better to focus on high-intent keywords because users who enter high-intent queries have completed the buyer’s journey and are prepared to take action.
- Update your old content regularly
Your old blog posts could be an incredible source of additional website traffic that you are not taking advantage of. The best place to start is by updating those having the highest conversion rate.
- Build backlinks to high-quality content only
Building links to thin content is a waste of time since even a thousand links leading to a poor blog page won’t save it. Before focusing on link-building efforts, ensure your articles hold value, are well-structured, in-depth, SEO optimized, etc.
Dario Zadro – Web Developer and Marketing Specialist at Zadro Web
Best Ways to Promote Your Blog
There are several ways you can promote your blog to increase its visibility and drive traffic to your website. Here are a few options you can consider:
- Use search engine optimization (SEO) to optimize your blog posts for search engines. This can help your content rank higher in search results and attract more organic traffic.
- Participate in forums related to your niche and share your blog content with relevant groups and individuals.
- Collaborate with other bloggers in your niche to promote each other’s content and reach new audiences.
- Send newsletters to your email subscribers with updates about your latest blog posts.
- Advertise your blog through paid channels such as Google AdWords.
- Optimize your website for mobile devices to ensure that your blog is easily accessible to a wider audience.
By implementing a mix of these strategies, you can effectively promote your blog and reach a larger audience.
Vladislav Puccini – Partnership manager at Movavi
Linkedin: Vladislav Puccini
Upgrade the Quality, Value, and Relevance of Your Content
Are you looking for a creative way to take your blog to the next level? Have you tried all of the other traditional methods and still haven’t seen any significant results? If so, creating high-quality video content could be an effective solution.
Video content is powerful in terms of promotion because it allows viewers to grab a glimpse into what it would be like to work with or receive services from your blog, making them more likely to want to follow and engage with your online presence.
Creating a video presence on YouTube can be a great way to promote your blog. With a little creativity, you can create professional-looking videos that showcase your creative work.
As viewers watch along, they will become more familiar with your brand and inspired to return to your blog for more content.
Edward Shaw – Co-Founder of LeelineSourcing
High-quality Content Is the Basis for Promoting a Blog
How to create high-quality content? First, you need to know your readers. You can conduct a simple survey to study what your readers need. There is an important point here, which is to avoid those simple and well-known content.
Your readers do not want to waste time reading these things.
Then, on this basis, you can create high-quality content, including a clear title and article structure, because readers browse the title and look for the main points when reading.
In the same way, you should also make sure that your views are convincing to the readers.
You can give some examples to increase your authenticity. You should not use too complex language to appear professional. Easy-to-understand language is the best for readers.
In a word, please keep readers in mind and create high-quality content from their perspective.
Mahipal Nehra – Digital Marketing Manager at Decipher Zone
Use Easy to Rank Keywords and Republish Blog on Medium
If you are new to the game of content promotion and want to attain traffic from search engines, the best thing you can do is search for the topics that are easy to rank.
While some topics can be too competitive (for now) that any website with more resources can surpass your blog, there are some less competitive topics out there that you can search using Ahref’s Content Explorer or UberSuggest’s Content Ideas.
All that you need to do is search for a term that is relevant to your business, and you will get multiple blog topic ideas to choose from.
Since backlinks are a crucial part of promoting a blog, sometimes pages get vast traffic without many backlinks. Hence, choosing topics with relatively low backlinks but higher rank will make it easier for you to rank and promote your blog content.
Another thing that you can do is republish your existing post on a blogging platform such as Medium which will give you a wider audience reach, among which some might visit your website from there to check all the other content you had to offer.
Omar Nasif – Growth Marketer at Receiptmakerly
Use Popup or Banner to Promote Your Blog
Generally, we do use pop-ups to show any exciting offers to the site visitors. But, promoting a blog through pop-ups can be a great idea to showcase your content to your site visitors.
It will help you to generate traffic for the website as a whole. If you are using a pop-up tool, that’s great. If not, you can think of having one. Customize a beautiful pop-up for the new content you have written.
Do not forget to add an attractive visual with your Pop-up.
Again, you can create a small banner at the top of your website linking to the new blog you have published.
Nikola Baldikov – Founder of Inbound Blogging
Content Marketing Tactics to Promote Your Blog
Promoting your blog with the right strategy and the right tools, you can nurture relationships and build your brand to your heart’s content. Once you fully understand the inner workings of blog promotion, you will be able to establish a successful blog promotion strategy. Consider some of these tips as you promote your blog.
- Post articles frequently
- Network and comment on related blogs
- Improve your website’s performance
- Participate in webinars
Gaurav Sharma – CEO & Founder at Attrock
Follow the Right SEO Practices
I believe that if you do your SEO right, your blog should promote itself.
Start by doing thorough keyword research and ensure that each blog post targets a relevant keyword. Next, optimize your content by adding that keyword to strategic places like meta description and title, headings and subheadings, URL, image description, image alt text, and throughout the content.
This will allow your posts to rank for relevant keywords and you’ll get tons of organic traffic from Google searches.
While SEO should be the primary focus for promoting a blog, you should pair it with social media promotion to further broaden your content’s reach.
Promoting your blog is about more than just paying for advertising, or getting friends with large social media followings to promote your posts. As we’ve learned from our experts, the most successful blog promotion strategies begin with the creation of the content itself.
Content is King, after all, and no potential reader will want to engage with your blog if they’re not immediately grabbed by the topics of the posts, as well as their titles, formatting, tone of voice, writing style, and hook. In order to promote your blog in 2023, you must first promote it from within with carefully curated SEO-led writing which adds a new perspective to your niche.
Once you’ve established a strong look and feel for your blog, you can then turn your attention to promoting your blog on other platforms, and via other mediums: such as email marketing, cross-promotion, link building, and more.
By combining internal blog and blog post optimisation with external marketing, reader engagement, and diversification, you’re giving your blog the best possible chance at success. Now, more people will be able to find it more easily, and will enjoy your content more once they’re there.
Good luck, and happy blogging!